NVIDIA wants to provide all Android tablet users a way to experience the power of quad-core processing at a price almost anyone could stomach. Expense is one of the biggest hurdles makers of Android tablets have had to overcome, but devices like the Kindle Fire prove that a 9 price point is plenty available. While the Kindle Fire benefits from an economy of scale only a retail mammoth like Amazon could enjoy, NVIDIA is looking to do their part to drive down prices through the introduction of their Kai platform. Here is how NVIDIA describes it:
“Our strategy on Android is simply to enable quad-core tablets running Android Ice Cream Sandwich to be developed and brought out to market at the 9 price point, and the way we do that is a platform weve developed called Kai. So this uses a many of the secret sauce thats inside Tegra 3 to allow you to develop a tablet at a much lower expense, by using a many of innovation that weve developed to reduce the power thats used by the display and use lower expense components within the tablet.”
We’ve heard rumors of a low-expense Tegra 3 tablet being developed by ASUS and Google, we’ve seen a 0 quad-core tablet unveiled at CES as part of a partnership with NVIDIA, but the dream of low-expense quad-core processing in tablets hasn’t quite yet been recognized. Driving down the expense of hardware is a surefire way to get more folks on board, and the added competition at the 9 price point could only yield good results.