Japanese Apple Fans Line Up for Annual ‘Lucky Bag’ Discounts | Tech NEWS

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Tech in Asia reports on the Japanese tradition of “lucky bags” in which retailers celebrate the new year by offering customers grab bags filled with unknown items at a substantial discount from their retail prices. In exchange for the substantial discounts, customers must simply accept whatever products are in the bags.



lucky bag ipad 2 2012 Japanese Apple Fans Line Up for Annual Lucky Bag Discounts | Tech NEWS


Apple lucky bag with iPad 2, Smart Cover, Camera Connection Kit, headphones, and more



Apple offers some of the most highly sought-after lucky bags, with customers paying hundreds of dollars for bags hoping to receive their favorite big-ticket items. This year’s lucky bags from Apple were sold for 33,000 yen, or the equivalent of about $430.
I always considered myself a pretty big Apple fan, but this event seems to bring out the most hard-core fanboys. Back in 2010 I tried to queue for a lucky bag, arriving at the store at 5am only to find that overnight campers had filled all the spots. This year the bag cost 33000 yen (about $430), and most customers are hoping that there will be a big ticket item inside like an iPad 2 or a Macbook Air.

Japanese blog Macotakara posts a gallery of photos showing the contents of several lucky bags, with the biggest prize being an 11-inch MacBook Air bundled with a sleeve for the computer, a Magic Mouse, and a pair of headphones. Other lucky bags shown in the gallery offered either a 16 GB Wi-Fi iPad 2 or an 8 GB iPod touch as the main item.



 Japanese Apple Fans Line Up for Annual Lucky Bag Discounts | Tech NEWS

 Japanese Apple Fans Line Up for Annual Lucky Bag Discounts | Tech NEWS

 Japanese Apple Fans Line Up for Annual Lucky Bag Discounts | Tech NEWS  Japanese Apple Fans Line Up for Annual Lucky Bag Discounts | Tech NEWS

 Japanese Apple Fans Line Up for Annual Lucky Bag Discounts | Tech NEWS
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